When the recession started to really take hold last year, the McDonald’s corporation was delighted. People started to flock to their stores as their low prices made them an affordable place to eat. They were high on the hog for awhile and were happy with their sales.
The bad part was that they had to offer incredibly low prices on their products which left them with little wiggle room. At this point, the economy is starting to recover but their sales are once again slipping. The company is hoping that the slow recovery of the economy will drive up sales and restore their profit margins. I hope they get what they want.